The General Directorate of Civil Defense in the Kingdom of Saudi Arabia was the first amongst the government sectors to pioneer into the digital world and create a social media presence. The DCD's aim was to reinforce their social presence and raise awareness on what safety is in a society.
Saudi Nationals & Expats
- Increase Total Number of Followers
- Increase Total Number of Interactions
- Social media platforms weren't fully activated.
- The lack of awareness about the The General Directorate of Civil Defense's main role.
- Utilize 6 different social media platforms.
Average Followers Growth
≈ 54 engagements/post/platform
Marketed & Informative Content through written, visual and audio mediums.